Link building is the process of getting referred by other websites to your website. These links act as “votes of confidence” for your website and can help you rank higher in search engines.

The incoming links from one website to another are called backlinks. Those are clickable links from one website to another.

Backlinks are essential for various factors:

• Getting ranked higher in search engines. They are one of the top factors in search rankings.
• Getting traffic from those referrals
• Getting higher brand visibility

Backlinks can be acquired through a variety of link building techniques such as creating high-quality content that will stand out, guest posts, reaching out to other websites to get mentioned there, HARO, etc.

Not all backlinks are equal, as backlinks created from relevant and authoritative websites have more value than low-quality websites.

Your website’s backlinks can be checked via tools like Ahrefs, Majestic, Semrush, Moz, etc. These tools can provide much more information about your websites than just checking the backlinks.

Of course, backlinks can be toxic if you create backlinks from low-quality, irrelevant, spammy websites, then it can hurt your website, and even you can get penalized for that.

A dofollow backlink is a link that passes on link juice and can have an influence on search engine rankings.

A nofollow backlink doesn’t pass on link juice and does not directly contribute to search engine rankings.

There is no specific time-frequency for doing link building and acquiring backlinks for your website. However, you should focus on creating relevant and high-authority backlinks that are achieved naturally!